One of our main target audiences the last couple of years has been herbalists. Zines and herbalism seem like the perfect match because both are based in the DIY ethic and come from within communities. We want to show folks that their knowledge can be shared in a valuable, useful way through zines.
There’s other overlaps as well, as you can see in this photos where we have our Free Fire Cider tasting station on our table with recipe cards and information about the issue of the misuse of trademarking. This happened at the San Diego Herb Guild’s Spring Marketplace this month.
Our table is always populated with a variety of herbal topics. Sharing the knowledge is where it’s at.